Business · 9609 · Paper 1 variant 29609/12/M/J/22

0 of 80 marks·0 of 12 parts attempted — start anywhere

Question 15 marks
- 1(a)Define the term 'piece rate'.2 marks
- 1(b)Explain two advantages to a business of using a time based payment method.3 marks
Question 25 marks
- 2(a)Define the term 'franchise'.2 marks
- 2(b)Explain two advantages to a business of buying a franchise.3 marks
Question 35 marks
- 3Explain why a business manager needs to understand the difference between capital expenditure and revenue expenditure.5 marks
Question 45 marks
- 4(a)Define the term 'price elasticity of demand'.2 marks
- 4(b)Explain two benefits to a business of knowing the price elasticity of demand of its products.3 marks
Question 520 marks
- 5(a)Analyse the advantages to a business of using mass customisation.8 marks
- 5(b)Discuss the importance to a hotel of having effective inventory control.12 marks
Question 620 marks
- 6Discuss the importance of emotional intelligence to a manager of a luxury holiday resort.20 marks
Question 720 marks
- 7(a)Analyse the advantages to a business of using online advertising.8 marks
- 7(b)Discuss the usefulness to a furniture retailer of using secondary market research when planning to enter a new market.12 marks