2022 · M/J · 9609/12 | Q7

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CIE-9609-2022-MJ-p12 · Question 7

(a)Analyse the advantages to a business of using online advertising.

[8 marks]

(b)Discuss the usefulness to a furniture retailer of using secondary market research when planning to enter a new market.

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Discuss More than one point is wanted. Look at the marks available to judge how many.

[12 marks]

9609/12/M/J/22Cambridge International AS & A Level Business 9609 · May/June 2022 · Paper 1 variant 2 · Question 7