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International AS & A Level Business
Past papers
9609/12/M/J/23
Business · 9609 · Paper 1 variant 2
9609/12/M/J/23
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Question 1
5 marks
1(a)
Define the term demand.
2 marks
1(b)
Explain one factor that influences the supply of a product.
3 marks
Question 2
5 marks
2(a)
Define the term factors of production.
2 marks
2(b)
Explain one stage of the transformational process.
3 marks
Question 3
5 marks
3(a)
Define the term equality.
2 marks
3(b)
Explain one benefit to a business of employing a diverse workforce.
3 marks
Question 4
5 marks
4
Analyse one way in which conflict between stakeholders may affect a business.
5 marks
Question 5
20 marks
5(a)
Analyse two benefits to a business of government grants as a source of finance.
8 marks
5(b)
Evaluate whether the most likely reason for the failure of a small retailer is poor management of its working capital.
12 marks
Question 6
20 marks
6(a)
Analyse two benefits to a business of having a product with a unique selling point (USP).
8 marks
6(b)
'Marketing is the most important factor that will affect the success of a new coffee shop.' Evaluate this view.
12 marks