2022 · M/J · 9609/11 | Q5

0/12parts marked · 0 of 80 marks

Question (5 of 7)20 marks · Practise this topic →

Options

(a)Analyse the benefits to a business of focusing on the 4Cs when planning to increase its market share.

[8 marks]

(b)Discuss the usefulness of secondary market research to a business planning to launch a new luxury perfume.

Answer guidance

Discuss More than one point is wanted. Look at the marks available to judge how many.

[12 marks]

9609/11/M/J/22Cambridge International AS & A Level Business 9609 · May/June 2022 · Paper 1 variant 1 · Question 5