Business · 9609 · Paper 1 variant 19609/11/M/J/22

0 of 80 marks·0 of 12 parts attempted — start anywhere

Question 15 marks
- 1(a)Define the term 'social enterprise'.2 marks
- 1(b)Explain two advantages to a business of being a social enterprise.3 marks
Question 25 marks
- 2(a)Define the term 'emotional intelligence'.2 marks
- 2(b)Explain two benefits to a business of autocratic leadership.3 marks
Question 35 marks
- 3Explain how price elasticity of demand influences the pricing decisions of a business.5 marks
Question 45 marks
- 4(a)Define the term 'Computer Aided Manufacture' (CAM).2 marks
- 4(b)Explain two disadvantages to a business of introducing CAM (Computer Aided Manufacture).3 marks
Question 520 marks
- 5(a)Analyse the benefits to a business of focusing on the 4Cs when planning to increase its market share.8 marks
- 5(b)Discuss the usefulness of secondary market research to a business planning to launch a new luxury perfume.12 marks
Question 620 marks
- 6Discuss the extent to which you agree with this view.20 marks
Question 720 marks
- 7(a)Analyse the benefits to a business of using break-even analysis.8 marks
- 7(b)Discuss the most appropriate source of finance for a private limited company to purchase an additional factory.12 marks