M/J · 9609/12 · 2023 · Q620 marks · sit it in its paper
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CIE-9609-2023-MJ-p12 · Question 6

(a)Analyse two benefits to a business of having a product with a unique selling point (USP).

[8 marks]

(b)'Marketing is the most important factor that will affect the success of a new coffee shop.' Evaluate this view.

[12 marks]