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Business and its environment (AS Level)

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Enterprise
Business structure
Size of business
Business objectives
Stakeholders in a business

Human resource management (AS Level)

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Human resource management (HRM)
Motivation
Management

Marketing (AS Level)

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The nature of marketing
Market research
The marketing mix

Operations management (AS Level)

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The nature of operations
Inventory management
Capacity utilisation and outsourcing

Finance and accounting (AS Level)

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Business finance
Sources of finance
Forecasting and managing cash flows
Costs
Budgets

Business and its environment (A Level)

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External influences on business activity
Business strategy

Human resource management (A Level)

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Organisational structure
Business communication
Leadership
Human resource management (HRM) strategy

Marketing (A Level)

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Marketing analysis
Marketing strategy

Operations management (A Level)

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Location and scale
Quality management
Operations strategy

Finance and accounting (A Level)

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Financial statements
Analysis of published accounts
Investment appraisal
Finance and accounting strategy

Multiple Choice Structured Questions

M/J · 9609/11 · 2022 · Q620 marks · sit it in its paper

Options

Report Wrong question content

CIE-9609-2022-MJ-p11 · Question 6

Explain the problem

'Non-financial motivators are the most effective way of improving employee motivation in a house building business'.

Discuss the extent to which you agree with this view.

Answer guidance

Discuss More than one point is wanted. Look at the marks available to judge how many.

[20 marks]

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