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Business and its environment (AS Level)

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Enterprise
Business structure
Size of business
Business objectives
Stakeholders in a business

Human resource management (AS Level)

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Human resource management (HRM)
Motivation
Management

Marketing (AS Level)

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The nature of marketing
Market research
The marketing mix

Operations management (AS Level)

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The nature of operations
Inventory management
Capacity utilisation and outsourcing

Finance and accounting (AS Level)

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Business finance
Sources of finance
Forecasting and managing cash flows
Costs
Budgets

Business and its environment (A Level)

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External influences on business activity
Business strategy

Human resource management (A Level)

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Organisational structure
Business communication
Leadership
Human resource management (HRM) strategy

Marketing (A Level)

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Marketing analysis
Marketing strategy

Operations management (A Level)

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Location and scale
Quality management
Operations strategy

Finance and accounting (A Level)

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Financial statements
Analysis of published accounts
Investment appraisal
Finance and accounting strategy

Multiple Choice Structured Questions

M/J · 9609/12 · 2023 · Q15 marks · sit it in its paper

Options

Report Wrong question content

CIE-9609-2023-MJ-p12 · Question 1

Explain the problem

(a)Define the term demand.

[2 marks]

(b)Explain one factor that influences the supply of a product.

Answer guidance

Explain Give reasons, not just what happens. Each distinct reason is usually worth a mark.

[3 marks]

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