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International AS & A Level Business
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9609/42/M/J/23
Business · 9609 · Paper 4 variant 2
9609/42/M/J/23
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Question 1
20 marks
1
Evaluate the extent to which leadership contributed to BV's effective strategic management between 2009 and 2022.
20 marks
Question 2
20 marks
2
Advise the Board of Directors on a marketing strategy to use when BV enters the market in country X.
20 marks